by Lee Gibbons, CEO

Today’s spotlight is on For Immediate Release, a long-standing (200+) episodes PR-related podcast produced by two PR industry practicioiners, Shel Holtz from Concord, California, and Neville Hobson from Amterdam, The Netherlands. They just do a number of things really right:

• They release regularly: Their shows are released every Monday & Thursday.
• These guys do a great job of involving their audience, which makes their podcast fresh and interesting.
• They mix up the format: A “One-minute News” segment that gives them current awareness appeal
• They have good, useful show notes with links to people, places and things mentioned in their casts.
• They have joined a network, Blubrry in this case, but they benefit from that the same way Podango podcasters benefit from being part of networks.

Check them out at http://www.forimmediaterelease.biz/.