Unconference Schedule - Friday September 29, 2006| 10:10 to 10:35 | Paul Colligan - Unkeynote | Unkeynote: Paid Podcasting - Pipe Dream or Profit Center? |
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![]() |  |  | For some, charging for a Podcast (Premium Podcasting) is the future of Podcasting and the clear path to real Podcast monetization. For others, charging for a Podcast just seems wrong. Some are embracing micropayment strategies while there are also some offering Ten Thousand Dollar Podcasts! There are plenty who are betting their future on Premium Podcasting, and there plenty who believe the concept will "never fly." Paul Colligan (http://www.PaulColligan.com), Podango Station Manager for the Internet Marketing Podcast Network, promises a lively discussion on the possibilities and the probabilities for this fascinating element of Podcasting's future. |
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| 10:45 to 11:15 | Jason Van Orden | Audience Interaction and Community: How to Keep Your Listeners Listening |
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 | | | As a podcaster, it’s extremely important to encourage dialogue and cultivate a relationship with your listeners. To truly build your audience, you must keep them listening and loyal. Besides, you don’t just want listeners—you want raving fans. In this session, we’ll discuss how to interact and develop a relationship with your audience in order to keep them listening and turn them into enthusiasts for your podcast. |
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| 11:25 to 11:50 | Evo Terra |
Going Beyond 'Two Bodies and a Microphone' - Exploring Other Possibilities with Podcasting
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 | | Podcasting seems dominated by "radio" style shows, talk, music programs or information distribution. Some are breaking into new grounds (podiobooks, short story podcasts, documentaries). What other sorts of content can be distributed in podcast form? |
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| 12:00 to 12: 30 | Rob Walch | Podcasting and Politics |
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 | | | With the 2006 Mid-Term elections coming up, how will / is podcasting being used by candidates? While there is a lot of press about the impacts of Blogs on the political process is there an equal or at least noticeable impact from the podisphere on Political races? Who are some of the candidates that get podcasting? Who are some that just jumped in on the band wagon but do not get it? What would you like to hear/see in a podcast from candidates? |
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| 12:40 to 12:55 | Lee Gibbons, Podango CEO | Podango Launch Announcements |
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 | | | Podango plans to announce its new network of Podcasting Stations, the technogy partnerships that are making it all happen, and significant news regarding Station Director and Podcaster participants who are participating in the new model. It is bound to be 15 minutes of newsworthy info! |
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| 1:00 to 1:20 | MommyCast | Starting Your Podcast - Half the Battle! | |
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| Until you start podcasting, it is impossible to know how well your podcast will do, what people like (or don't like) about it, and just how much you will enjoy producing it. Gretchen and Paige (aka "The Mommies") will tell the story of how they got MommyCast started and what adjustments they have made to the show over time. They will also lead a discussion on what you might do to have a successful launch of your own podcast. |
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| 1:30 to 2:00 | David Lawrence |
Work Once, Use Many: Podcast Preproduction
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 | | Learn how to set yourself up to do minimal, if any, post production on your podcast, leaving you free to concentrate on your performance with no pressure to do even more work once the podcast ends. |
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| 2:10 to 2:40 | Paul Vogelzang | Inside the Mind of Podcasting Sponsors |
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| Paul Vogelzang is the producer of MommyCast, and . Although focused in the Marketing, Communications, Public Relations and e-commerce industry, Paul has written and produced industrial video, developed technical education programs, consulted with Federal, State and Municipal governments regarding their e-government efforts, worked in sales and marketing and speaks professionally on a variety topics. |
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| 2:50 to 3:20 | Stacy Bond | Speed Critique! Instant tips for making super-great content |
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| We all love podcasts, but let's face it--some are better than others. Come to this listening session with expert public radio producer Stacy Bond to hear what works and what doesn't and why. Bring along some of your own audio (a CD, a thumbdrive, iPod, or a URL will be fine) and get instant feedback on the spot! Great audio is an art, and what better way to perfect your craft than with a critical look at some of the shows currently burning up bandwidth? Audience participation is encouraged, so be sure to come with some opinions! |
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| 3:30 to 4:00 | Ray Slakinski | Before iTunes |
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| A tale of the humble grass roots beginnings of Podcasting clients, the legal action, & talk about where podcasting software is going. |
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| 4:15 to 4:45 | Steve Holden | Podcast Directories |
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| Every podcaster needs to get their podcast into what seems like an ever increasing number directories to help them reach the right audience. These directory submissions can be complicated, time consuming,redundant, and could be used for RSS/Feed hijacking. To make matters worse, some of the most major directories are black box silos that can frustrate and annoy even the most patient person. What can be done about it?!?? Let's discuss ... |
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Unconference Schedule - Saturday September 30, 2006
| 10:10 to 10:35 |
Robert Scoble
| Unkeynote |
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| Robert Scoble is a well known blogger,
technical evangelist, and author. Scoble is
best known for his popular blog, Scobleizer,
which came to prominence during his tenure as a technical evangelist at Microsoft. He
currently works at PodTech.net, a video-podcast startup. He is also author of Naked
Conversations: How Blogs are Changing the Way Businesses Talk with Customers.
Scoble has long been a prominent advocate of both RSS technology and the Tablet PC.
Before joining Microsoft, he worked extensively with Microsoft technologies in
a professional capacity at NEC
Mobile Solutions, where he was sales support manager, and UserLand Software, where he was director of marketing.
Robert's natural, open, and friendly demeanor will surely make this Unkeynote discussion an interesting journey of learning and sharing.
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| 10:45 to 11:15 | Elisabeth Lewin (Podcasting News) | Moving Podcasting from Geeks and Gadgets to Grannies and Groceries |
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| With tens of thousands of podcasts now being published, and yet less than 10% of all computer users having ever listened to a podcast, how does podcasting "go mainstream?" Many of the most popular podcasts are targeted at podcasters and other computer-centered topics. What, besides just time, will it take to get podcasting to be as broadly accepted as other media? Elisabeth Lewin (Publisher, Podcasting News) will lead a no-holds-barred discussion on this vital topic. |
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| 11:25 to 11:50 | Scott Sigler | EarthCore II: A Sneak Preview of "Mt. Fitzroy." |
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| Scott Sigler is on a one-man mission to change the face of fiction publishing (ok, so it's more than one-man, it's many-man, or actually, many-person, but "one-man" sounds much more dramatic and Clint Eastwoodish). Scott will give an overview of why podcasting slays the content gatekeepers of publishing, eliminates narrow definitions of genre, and puts the decision of what is "good" and what is "bad" writing in the hands of the reader, not the editor. And get ready all you Junkies, Scott will spend the last 10 minutes reading a scene from "Mt. Fitzroy," the sequel to "EarthCore." He also might rant a little bit. It will be just like listening to his podcast, only with facial expressions and the blinding glare of his bald melon.
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| 12:00 to 12:30 | John Federico (Audible) | Who and How Many? Collaborating as an Industry to Answer The Measurement Question |
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| Wouldn't it be great if we could answer The Measurement Question? You know, that big hairy question you get from potential advertisers: "How many people actually listened to or watched your podcast and who are they?" John will present his thoughts on a concept he calls "AxL: The Attention eXchange Language" and how together - platform developers, podcasters and advertisers - we can sufficiently use it to answer The Measurement Question. |
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| 12:40 to 1:10 | John Furrier | Alternative Podcasting Business Models |
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| John Furrier CEO and Founder of PodTech.Network. a Menlo Park based social media company. Since 2001 John has been the CEO of BroadDev (Broadband Developments) a consulting and new ventures business.
Before BroadDev, John was the Vice President of the Product Group and Vice President of Strategic Development for RealNames, an Internet search and naming company. From 1996-1999 John was the founder and CEO of Labrador Software paid keyword search and navigation company.
John also has experience at large technology companies, having started his career and spent 9 years at Hewlett-Packard in various technical, marketing, and sales roles.
John has a BS in Computer Science from Northeastern University and an MBA from Babson College F.W. Olin School of Business.
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| 1:25 to 1:55 | Lee Gibbons, Podango CEO | Introducing Podango & The Benefits of Niche Focus |
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| With the Launch of Podango, a new network of Podango Podcast Stations offcially announced at PME, Lee is anxious to answer questions about the new model and provide insights into Podango's New Platform for Profitable Podcasting. He will also lead a discussion on the benefits of niche focused podcasting. |
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| 2:10 to 2:40 | Tim Bourquin | Make Money Now: How To Sell Sponsorships of Your Podcast That Will Keep Advertisers Renewing Month After Month |
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Podcasters are starting to have success in selling advertising and sponsorship of their podcasts. But many are having a difficult time getting sponsors to renew their advertising simply because they don't know how to track the return on investment. Here Tim will discuss how to break the ice with sponsors and show the value of your podcast as a way to reach their target audience. We'll then discuss how help your sponsors show ROI so that they continue to see the value and continue to send you money month after month! |
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| 2:50 to 3:20 | Greg Link | Business at the Speed of Trust |
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| A powerful Global renaissance of trust has begun. Sparked by recent world events, business ethics, and the transparency of conversations enabled by the worldwide web, this call for a renaissance of high trust leadership is reverberating around the Globe. Demand for high trust leaders is at an all time high. Greg Link, President and co-founder of CoveyLink Worldwide is a sought after voice for this growing movement. He speaks with the authority of a leading international expert on Trust. He is an engaging speaker and presents a compelling case for the SPEED of TRUST that has resonated with audiences across the country and around the world. His session will be informed by his experience as the co-founder and senior executive of a $100 million dollar firm. |
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Unconference at a Glance| 10:10 | Paul Colligan - Unkeynote: Paid Podcasting - Pipe Dream or ProfitCenter? | | 10:45 | Jason Van Orden - Audience Interaction and Community: How to Keep Your Listeners Listening | | 11:25 | Evo Terra - Going Beyond 'Two Bodies and a Microphone' - Exploring Other Possibilities with Podcasting | | 12:00 | Rob Walch - Podcasting & Politics | | 12:40 | Lee Gibbons, Podango CEO - The Podango Launch & Other Significant Announcements | | 1:00 | MommyCast - Starting Your Podcast - Half the Battle! | | 1:30 | David Lawrence - Work Once, Use Many: Podcast Preproduction | | 2:10 | Paul Vogelzang - Inside the Mind of Podcasting Sponsors
| | 2:50 | Stacy Bond - Speed Critique! Instant tips for making super-great content | | 3:30 | Ray Slakinski - Before iTunes (the humble grass roots beginnings of Podcasting clients) | | 4:15 | Steve Holden - Podcast Directories |
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| 10:10 | Robert Scoble - Unkeynote |
| 10:45 | Elisabeth Lewin (Podcasting News) - Moving Podcasting from Geeks and Gadgets to Grannies and Groceries |
| 11:25 | Scott Sigler - EarthCore II: A Sneak Preview of "Mt. Fitzroy." |
| 12:00 | John Federico - What Counts in Podcasting |
| 12:40 | John Furrier - Alternative Podcasting Business Models |
| 1:25 | Lee Gibbons, Podango CEO - Introducing Podango & The Benefits of Niche Focus |
| 2:10 | Tim Bourquin - Make Money Now: How To Sell Sponsorships of Your Podcast That Will Keep Advertisers Renewing Month After Month |
| 2:50 | Greg Link - Business at the Speed of Trust | | |
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