I participated in a webcast and podcast combo on the adding the human touch to marketing automation as part of the Marketing Mastery Series sponsored by Eloqua, MarketingExperiments and ON24. You can watch the webinar recording here. Because the webinar...

More companies than ever are outsourcing operational lead generation processes and teleprospecting functions, however there is very little information on how to select, engage, and measure these vendors who will add that essential human touch. I just interviewed Sridhar Ramanathan,...

Are you a technology marketer who’d like to be inspired by fresh ideas for marketing and lead generation tactics? If so, MarketingSherpa just released their “Business Technology Marketing Benchmark Guide 2007-08” and I had the privilege to interview, President and...

Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm. But fortunately the rules have changed. I just interviewed David Meerman Scott author the new book,...