Marketing podcast with Scott Ginsberg (Click to listen, right click to download.)

Scott Ginsberg is known by many as "the name tag guy." The story goes that one day in college he wore a name tag during an event and decided to just leave it on the rest of the day. What he discovered was that it made it a lot easier to meet people. He hasn't taken it off, and that was over 2300 days ago. (Ok, technically it's not the same name tag.)

Scott, of the aptly name, hellomynameisscott.com, is a walking, talking, grinning example of how to create a strong brand where there is none and then live the brand in every action.

He has built a very nice business out of teaching people how to be more approachable and brandable. His website is full of great free stuff and I am enjoying the heck out of his new book - Make a Name for Yourself .