Marketing podcast (in the field) with Jack Stack (Click to listen, right click to download)I ran into Jack Stack, founder of SRC Holdings, author of The Great Game of Business and shepherd of a school of business management known today as Open Book Management . Jack was a keynote speaker at the Inc 500 Conference and was kind enough to retell a portion of his presentation for the Duct Tape Marketing podcast.Jack introduced the idea of companies possessing two wheels, one wheel is the vision the creativity the reason you got into business. The second wheel is the numbers. According to Stack, the second wheel rarely turns until it's time to figure out why you are working your tail off and not making any money.To me the image is much like a two wheeled vehicle. If one wheel is spinning much faster than the other, the result is a bunch of running around in circles.

Stack's open book management and Great Game of Business teaches business owners how to learn, use and teach the financial information comingout of your company to grow, make decisions and build a community IN your business. Do this, and the community around your business will flourish.