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Small business marketing tips, tactics and resources from one of America's leading small business marketing experts - John Jantsch
Oct 06 2008
Oct 06 2008
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Marketing podcast with Jeff Howe (Click to listen, right click and Save As to download - subscribe now via iTunes 
Jeff Howe is a contributing editor at Wired magazine, where he covers the media and entertainment industry. In June of 2006 he published an article for Wired titled " The Rise of Crowdsourcing ." That article has name grown to become the book - Crowdsourcing.Jeff is my guest on this episode of the Marketing podcast where he shares this concept and discusses how the small business can take advantage of it.
One of my favorite ideas that came out of our discussion is the fact that branding is essentially a form of crowdsourcing. 
Jeff Howe is a contributing editor at Wired magazine, where he covers the media and entertainment industry. In June of 2006 he published an article for Wired titled " The Rise of Crowdsourcing ." That article has name grown to become the book - Crowdsourcing.Jeff is my guest on this episode of the Marketing podcast where he shares this concept and discusses how the small business can take advantage of it.One of my favorite ideas that came out of our discussion is the fact that branding is essentially a form of crowdsourcing.
This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz . Resources for the small business owner.
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John Jantsch
John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide (foreword by Michael... more
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2008-11-18
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