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Marketing podcast from Brian Carroll, CEO of InTouch, Inc. and author of Lead Generation for the Complex Sale (McGraw-Hill 2006) and the B2B Lead Generation Blog with expertise related to B2B marketing, lead generation and complex sales.
Jan 24 2007

Jan 24 2007
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podcast
Ever feel like the results of your lead generation efforts aren't being fully utilized? You’re not alone. Without a solid process in place an astonishing eighty percent of marketing expenditures on lead generation are wasted because the leads are lost,...



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Brian Carroll