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Marketing podcast from Brian Carroll, CEO of InTouch, Inc. and author of Lead Generation for the Complex Sale (McGraw-Hill 2006) and the B2B Lead Generation Blog with expertise related to B2B marketing, lead generation and complex sales.
Mar 27 2005

Mar 27 2005
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Have you ever wondered why some sales happen twice as fast others? This is a true story about one of my clients. We'll call her Kristin. At the mid-year point, in 2003, Kristin's marketing budget was cut by 50%. Amazingly,...



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Brian Carroll