Listeners choose their podcasts by visiting a podcast directory site and subscribing to podcasts within the directory. A podcast subscription delivers each new episode of the podcast automatically to the listener's computer.

To better understand the concept of subscribing to a podcast, think of it as a years subscription to a magazine; the magazine subscription is the same as subscribing to a podcast and each new podcast episode is the equivalent of the magazine that arrives automatically each month.

Podcast subscriptions make getting podcasts super simple! Once a listener has a subscription they never have to spend time looking for new episodes of their favorite podcasts. The podcast is always there and always up-to-date whenever they want it. Thus, podcast subscriptions are great for advertisers too! A podcast subscription guarantees that the ads on each and every episode will be delivered to the listener's computer; always there and always up-to-date, just waiting to be listened to.