What is a Podcast Network?

The Podcast Mastery Network is a grouping of podcasts, all on the subject of podcasting. This is just one example of the many podcast stations on Podango.

A podcast network is a website, such as Podango, that delivers audio or video podcasts for download over a group of podcast stations - much like a broadcast network provides TV shows over a station.

Each podcast station is made up of podcasts that are focused on the same subject area. The goal of the podcast network is to gather the "best-of-the-best" podcasts in a specific market and group them together to form one station.

This goal is accomplished by an independent Station Director who leads the network by applying expertise and passion for the subject matter in recruiting the best podcasters in their particular market. The Station Director then acts as a moderator and ensures that the station maintains a high level of quality content within the community of interest.

For you as an advertiser this station model enables highly targeted, scalable campaigns that can include ads and sponsorships at several levels of commitment: a single show, a series of shows, an entire station, or a specific demographic that may cross several stations. With Podango’s guidance and expertise, you can creatively employ a number of different advertising elements supported on Podango Stations to strengthen brand awareness, enhance web site and retail traffic, and, ultimately, boost your sales.

Sales Contact

Lee Gibbons

email: lee(at)podango.com 801-318-6000