Podcasting has already arrived at the level of TV & magazine in both quality of production and content. In addition, podcast advertising is more beneficial than TV, magazine or radio advertising to your company brand. Why?

Podcasts are a more accessible form of media than TV, magazines or radio

A podcast can be viewed or listened to by anyone with an internet connection, anywhere in the world, anytime, usually for free. Listeners don't have to worry about tuning in on a specific day or at a specific time. That is the beauty of a podcast subscription! The podcast comes to the listener and is available when the listener wants it.

Podcasts are a more permenant form of media than TV, magazines or radio.

A podcast can be watched and re-watched again and again, all at the viewer's convenience. It is always possible to go back and watch past episodes. In fact, 1/3 of all weekly downloads are past episodes. This kind of permenance is not possible with the other forms of media. Once your ad runs on a TV program it is dead.

Podcasts have a much higher pass rate than TV & radio programs or magazines

Because a podcast can be watched anytime and can be replayed over and over again, people pass it along. A recent study showed that for every download of a podcast it got passed an average of 29 TIMES! Compare that to the average pass rate of a magazine which is nearly zero. Thus, advertisers are taking notice of podcasts as a more affordable and efficient way to get their message out to more people.

Podcasts establish a more intimate connection with their audience than TV & radio programs or magazines

A podcast audience is not just passively listening between traffic updates as they commute. They are an audience that has taken action to hear or watch a specific show, an audience that cares about the subject matter and an audience that has found exactly what they want! When a listener chooses to listen to a podcast they choose content that speaks directly to their specific interests. Podcasting’s interpersonal nature and people’s passion for a given niche topic go hand in hand. This natural, conversational connection provides a unique opportunity for sponsors to participate in the community dialog. As a result, podcasting makes it easier for advertisers to affordably achieve an emotional connection between listeners and their brand.