Podango offers a significant advantage among podcast advertising solutions. Why? Because Podango aggregates individual Podcasts into “Stations”—just like the TV and Radio stations you are familiar with. Each podcast station is comprised of multiple hand-selected shows, each focused on a single subject area and each station is led by an independent Station Director who applies expertise and passion for the subject matter in recruiting the best podcasters in their particular market. The Station Director then acts as a moderator and ensures that the station maintains a high level of quality content within the community of interest.

For you as an advertiser this station model enables highly targeted, scalable campaigns that can include ads and sponsorships at several levels of commitment: a single show, a series of shows, an entire station, or a specific demographic that may cross several stations. With Podango’s guidance and expertise, you can creatively employ a number of different advertising elements supported on Podango Stations to strengthen brand awareness, enhance web site and retail traffic, and, ultimately, boost your sales.

Our web-based measurement tools allow you to measure campaign results and effectiveness through measurement of impressions, downloads, click-throughs, and more. In short, since Podango is a network of niche podcast stations, we allow you to affordably, efficiently, and effectively reach highly targeted and engaged audiences.

Programs found on the Podango network such as MommyCast, The Apple Phone Show, Girls Gone Geek, Slice of Sci-fi, and Freshly Green have helped sponsors such as Dixie Paper Products, Audible.com, The Invisible Shield, and Overstock.com build their brand awareness, and increase sales, among enthusiastic and loyal audiences. The secret formula, so to speak, is leveraging the passion of the audience for the content, and the relationship that is built between them and the podcast host. Our ability to serve up an extremely targeted and passionate audience who has sought out the content is the key to bringing you success.