The most successful webmasters know that search engine optimization (SEO) is a marathon not a sprint. But if you are new to optimizing your site and want some guidance now, the good news is that there are several advanced SEO tips that can be implemented right away.
A little bit of work will pay off in the long run. But before we get started with these advanced SEO tips, it's important to understand how search engines like Google rank websites. The basic idea behind ranking is that the higher you are in the rankings, the more likely you are to show up at the top of a user's search results. And the more relevant your content is to their query, the better.
There are two ways to optimize your website for search engines: on-page optimization, and off-page optimization. On-page optimization focuses on making sure your content is as relevant as possible by using keywords that people would search for when looking for information about your industry. Off-page optimization involves other factors such as building links from high-ranking sites or getting featured snippets. Both types of optimization should be done regularly, but there are also many advanced SEO tips that you can implement to take your site further.
Focus on User Experience. Overhaul Your "Almost" First Page Posts. Tap the Potential of Videos. Rank for Featured Snippets. Create Comprehensive, Authoritative, Evergreen Content. Maximize User Engagement. Optimize for Voice Search. Focus on Mobile-First Indexing.
1. Make Sure Your Site Is Easy To Navigate
Your users will spend less time on your site if they have to click too often to go to specific pages. One way to make sure this doesn't happen is to make sure your site has an easy-to-use navigation bar. If someone has to scroll down the page to find what they're looking for, they may leave your site immediately.
2. Know What You Want Visitors To Do Before They Click
When you design your homepage, think about what your visitors will do after they arrive. Will they read your blog posts? Or maybe they just want to learn more about your company.
3. Have Fun With Your Graphics
It seems obvious, but adding fun graphics to your site can really help boost conversions. People are drawn to pictures and videos, so use them strategically to engage users and bring them back again and again.
4. Include Calls To Action In Every Post
Call to action buttons should be included in every post on your site. These include things like contact forms, subscription boxes, purchase buttons, etc. These buttons are used to direct traffic back to certain pages on your site where they can complete the desired action.
5. Keep A Healthy Balance Between Text & Images
Images are helpful because they provide context and add personality to your content. Use images sparingly, however, because they can slow loading times. Also don't overdo it with text; the point of having a lot of text on a page is to give searchers additional information beyond what they find in the image itself.
6. Be Consistent In Your Typography
Be consistent throughout your site. Don't mix fonts in different parts of your site, and avoid using any fancy typography that might confuse readers.
7. Avoid Plagiarism & Spam
Plagiarism refers to copying large chunks of content without proper attribution. It's generally frowned upon, and can result in penalties from search engines, which could hurt your rankings. Spam refers to sending out unsolicited email messages, usually to promote products or services. This can cause problems for both consumers and businesses, as well as negatively affect your search rankings.
8. Provide Valuable Information That People Are Looking For
People love to share information, especially on social media. So it makes sense to make your content useful by providing value. When you write articles, focus on telling stories rather than giving statistics, for example. Think about who you're writing for and what your audience wants to hear.
9. Put Your Contact Info In Your Links
If someone clicks on one of your links and lands on another part of your site that has no contact info, they'll probably leave your site. Add your phone number or email address to all links on your site, and encourage your readers to do the same.
10. Build Backlinks To Improve Rankings
Backlinks are links pointing back to your site from other high-ranking websites. You can build links manually, or pay for link building services. Backlinks can improve your search rankings significantly, so it's worth investing time into finding ways to acquire them.
11. Include Social Media Buttons Throughout Your Site
Social media is a great way to connect with your customers. By including social sharing buttons on your site, you can allow your readers to easily share your content with friends.
12. Get Featured on Blogs & Newsletters
Getting featured in blogs and newsletters is beneficial because it builds credibility and allows your brand to reach new audiences. If you're not sure where to start, check out our list of free resources for bloggers and newsletter publishers.
13. Promote Your Company Through Social Media
One of the best ways to promote yourself is through social media. Use social networking sites like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and YouTube to talk about your business. Share valuable insights and advice, show your followers your cool office space, showcase your products, etc.
14. Add A Comment Box
By allowing people to leave comments on your site, you can build relationships with your readers and encourage interaction. Comment sections are a great opportunity to respond to questions and offer valuable insight.
15. Link To Important Pages From Other Websites
Another way to increase your visibility online is by linking from high-quality sources. One way to do this is by commenting on relevant blogs and forums. Another option is by leaving reviews on sites like Yelp.com.
16. Get Reviews From Your Customers & Fans
Customer and fan reviews are a great way to demonstrate your company's quality. If you've built a loyal customer base, they'll gladly review your product or service.
17. Give Away Free Stuff
You don't need to sell anything to build an audience. You can create a mailing list, give away coupons or discounts, or even send free samples to potential customers.
18. Ask Questions On Quora & Answers.com
Quora and Answers.com are places where people ask questions and answer them. If you ask a question on one of these sites, you can gain exposure to an entirely new audience.
19. Submit Articles To EzineArticles.com
EzineArticles.com is a free resource for writers and bloggers. If you submit an article, you'll receive a short blurb at the bottom of your article explaining how the article was chosen.
20. Write Guest Posts & Offer Links
Guest posting and offering links is a great way to generate exposure and build relationships with other bloggers. Just make sure you create value by adding unique insights or interesting information, otherwise it won't matter.
21. Host An Interview With Someone Who Knows Your Industry
Interviewing experts in your field is a great way to create content that showcases your expertise. You can interview experts in your niche for free on YouTube, then host the video on your own site.
22. Get Started With Email Marketing
Email marketing is a great way to stay connected with your customers and prospects. You can send them emails with offers or promotions, keep in touch with them via autoresponders, and collect leads.
23. Start A Podcast
Podcasts are audio recordings that can be viewed on any device, regardless of whether the listener has a computer or smartphone. There are plenty of podcasts available for free, and you can record your own for free using tools like Audacity.
24. Take Advantage Of Video Sharing Sites
Video sharing sites like YouTube.com and Vimeo.com are great opportunities to showcase your products or services. You can also upload videos directly to your blog or website, which gives you greater control over how viewers see your content.
25. Get Help From An Expert
If you have trouble figuring out how to do something, you can always look for help. Try contacting local organizations in your area, or asking around at your workplace. You might also try searching for answers on Google or Bing.
26. Host Webinars
Hosting webinars is a great way to create a virtual conference within your company. If you're an expert in your field, hosting webinars can be a fun and engaging way to teach others about your topic.
27. Join Online Communities
Online communities are a great way to gain inspiration, learn from experts, and connect with other professionals. You can join forums for your industry, participate in Q&As, share your experiences, and learn from other members.
28. Make Use Of Paid Advertising
Paid advertising is a great way to target your ideal customers and drive sales. If you can afford it, you can invest in Google AdWords, Facebook Ads, or other paid options to reach a larger audience.
29. Use The Right Keywords
Using the right keywords in your content is crucial, since it helps people locate your site. Before you write your next blog post, make sure you research the most popular keywords related to your industry.
30. Optimize Your Website For Voice Search
Voice search is becoming very common, and it's estimated that 50% of searches will be conducted via voice search devices by 2020